Wellness companies are organizations that provide wellness programs and services to individuals, businesses and other organizations. Because the definition of wellness companies is so broad there are literally 10′s of thousands of companies in the United States that fit the description. Given the broadness of the definition a wellness company could be a gym, a health screening company, a chiropractor, a cosmetologist or even a technology company. This makes it very difficult for consumers or purchasers of services to find the right type of provider and/or wellness program to fit their needs.
So, what’s a person or company to do? This article will provide some suggestions for better categorizing and defining wellness companies
Categorizing Wellness Companies
Our organization categorizes wellness companies in the following ways:
- Who they provide services for – individuals or companies/organizations
- The types of wellness programs or services they offer
Wellness Companies: Who They Serve
The first categorization is important because the needs of individuals are often very different than the needs of a company or organization. Sometimes the goals overlap, but most often individual needs are more personal in nature and corporate or organizational goals often revolve around cost savings or productivity improvements.
Wellness companies that service individuals also tend to have a much smaller service area and charge more for their services than those that serve companies or organizations. For example, no chiropractors have a national service area. Instead they serve a much smaller community or region.
Wellness Companies: Types of Programs
After categorizing organizations by who they serve we next look at the types of programs they offer. There are many, many different types of wellness programs and services available. Categorizing them makes it easier for individuals or organizations to find the type of program or service they are looking for. A partial listing of wellness programs and services follows:
- Health Risk Assessment
- Health Screening
- Health Coaching
- Health Fairs
- Seminars and Presentations
- Health Challenges and Contests
- Walking Programs and Pedometers
- Gym Discounts and Gym Membership Cost Subsidization
- Nutrition, Weight Loss and Weight Management Programs
- Stress Management Programs
- Smoking and Tobacco Cessation
There are many, many more types of programs, but the above are some of the ones we use to categorize wellness companies. The specific deliverable, the service area, minimum number of lives and the cost of programs can be vastly different. That being said it pays to shop around and look beyond the organizations in your immediate area. Often local corporate wellness companies are not able to provide the breadth of services available from regional or national providers. This can have direct impact on the effectiveness and overall return-on-investment for these types of programs and services.