Market the Wellness Program
It is very important market the wellness program to make people aware that the wellness program exists and to motivate them to take advantage of it.
The planning process itself can be a powerful marketing tool and thus should be taken advantage of when deciding on wellness marketing. For example, broad employee involvement in planning promotes a sense of ownership of the program.
Selection of a creative name or theme for the wellness program often excites interest. A good needs and interests survey and health risk assessment identifies health issues and program activities in which workers are already interested.
Dedicated wellness committee members are natural spokespersons and can market the wellness program to their peers and co-workers. An endorsement of the wellness program from the company president, executive director and/or senior manager is an effective marketing technique and is cost-free.
E-mail, bulletin board and/or newsletter announcements are also free or inexpensive. Perhaps the best marketing tools of all, however, are pleased wellness program participants who advertise for you by word-of-mouth.
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