Wellness Newsletter Tips
- Consider the intent of your wellness newsletter and pick topics which reinforce that intent.
- Don’t forget that employee readership is optimized when your wellness newsletter delivers something the employee believes is beneficial to them.
- Be careful to never take advantage of your wellness newsletter by fooling your employees into believing a personal benefit or interest but receiving business related propaganda instead. Once trust is broken, your audience will start to falter.
- Be certain to keep business related rules and guidelines out of your wellness newsletter, unless you’re rewarding workers for their excellence. Communicate these through a separately branded worker communication.
- Whenever possible, involve your workers in wellness newsletter development and allow their suggestions for topics, subject to management approval of course. It’s a good idea to help workers understand what’s and is not an appropriate topic by offering clear guidelines. Rejecting ideas can be tricky. When doing so you risk the hurting the positive attitude toward the publication.
- Build business pride through business recognition, prestigious new client accounts, media attention, key executive recognition, etc. Achievement minded team members normally love to feel good about where they work and be respected in their personal circles with such healthy competitions. Make certain you structure the message as a benefit to the employee and where appropriate, congratulation your employees for their contributions to the success.
- Be sure to use appropriate humor and enticing graphics wherever possible.
- Be sure to encourage committees and task force teams to submit reports to the wellness newsletter, unless they already distribute a separate communication. Hint – be sure the subject matter is appropriate for company-wide distribution, and ensure that staff members “buy in” to who is on the committee/task force.
- Learning about employees, employees’ families and staff member accomplishments could be a positive team building force. Be careful not to invade employee privacy.
- Instead of repeating local news or local events around town, provide new links or sources of info advised by other employees.
There are likely hundreds more wellness newsletter tips that would be useful, but this is a start. We’ll see if we can’t put together more wellness newsletter tips to add to the website. If you have wellness newsletter tips you’d like for us to add then please feel free to contact us and let us know. We’d love to add your wellness newsletter tips to the site. Doing so only improves the resource for other like yourself.